Mexico’s Soft-Launch Strategy
| May | June 14th | August 1st |
| Pre-launch Marketing and Communication Plan. | Start Pre-Registration
Process.
|
Announcement when Product will be Available for sale. |
| May 10th Hispanic Field Advisory Board announcements.
May 12th & 13th Announcements at 6&7 Club.
May 14th – 16th Isagenix Mexico FAQ handout at ISA-U
May 17th Post plan on the Blog and open phone lines to answer questions. May 19th Begin weekly conference calls to push information to the field. English Conference Call 6PM PT Spanish Conference Call 7PM PT Dialing from US 1-712-432-0443 Continue events with Hispanics leaders in US. (See events in the back office.) |
Open Web site and phone lines for Registration.Continue Marketing & Communication Plan through the Blog and website.
Start Business Opportunity meetings in top cities. (Mexico City, Guadalajara, Veracruz. See events calendar in the back office). |
Product available for sale once released from Customs.Continue Marketing & Communication Plan through the Blog and website.
Continue Business Opportunity Meetings in top cities. (Mexico City, Guadalajara, Puebla, Monterrey, Veracruz. See events in the back office) PR campaign among top media Magazines and Newspapers. |
Download and Print Frequently Asked Questions
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